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Tuesday, September 28, 2021

Grindr’s Simkhai appears to have distanced himself from the trend. Speaking to Salon this week, a spokesperson

The 2011 phenomenon “Grindr Remembers the Holocaust” represents one of the most controversial artifacts at the intersection of gender, shame and Holocaust memory. This trend, which features men having sex with men posing for a Grindr profile picture at Berlin’s European Genocide Memorial, has been widely condemned as “shameful” in media around the world.

Conversely, the essay argues that such imagery can be read as an argument that has sparked productive rhetoric, particularly the discourse for remembering and recovering long-forgotten homosexual victims of the Holocaust. In particular, I show how these “shameful” images and framing by others affirm past homosexual victims and place shame on modern critics who are ignorant of anti-homosexual atrocities under the Nazi regime.

How Gay Hook-Up App Grindr Is Selling Itself

Grindr claims Owner saying, Unless you’re using it yourself, many advertisers won’t know that the gay social networking app Grindr has a burgeoning advertising business and a potentially lucrative data business of the future. Once asked back to when started Grindr At the time, Grindr’s CEO Joel Simkhai told on our blog Abbanibi that he thought the pictures were inspiring.

Grindr claims to be the world’s largest male-only mobile social network with nearly 10 million users in 192 countries. These users are described as “wealthy, tech-savvy men” in Grindr’s pitch document on advertisers (which can be viewed in more detail below). Future travel plans: an ideal target base for advertisers.

However, it is also a potentially dangerous place for brands to advertise. It is primarily used to organize promiscuous sex and can often involve aggressive language (although Grindr has a team of human moderators to eradicate it). In August, a security flaw could allow your location to be discovered by a third party. Since then, the company has disabled distance indications that show how close a potential match is to the user’s current location.

Some people also use the app to organize drug collections (many other apps are also used for this purpose, most notorious Instagram).

Asked with Joel Simkhai, CEO of Grindr, to ask what the company is doing to ensure brands advertise in a secure environment in the apps they want to associate with. “We have a team of moderators who review profanity and monitor the you mention. This type of behavior is prohibited at Grindr and we also follow the iTunes and Google Play guidelines. We are very vigilant about it.

Part of that is that people are looking at it and brands can even control location and comfort appears in the app. I don’t think Grindr is right for all brands. But X-rated content — shirts. You can take it off and show some skin, but that’s who we are.

Grindr’s ‘Broadcast Message’ ad format. grindstone
And so far, many brands have decided that Grindr is for them. Uber, Airbnb, Audi, Groupon, Fiat, Live Nation and Dollar Shave Club are some of the major brands recently sitting alongside small local businesses leveraging Grindr’s location-based advertising offerings.

Ad formats include traditional banners, text-based “broadcast” messages that alert users to local events or special offers, and new interstitial ads that appear when users flip through their profile or close the app. You can purchase through our ad network or directly through Grindr’s 10-person global sales team.

Grinder’s charm? If you want to target men or gay men, of course we will be your first choice,” said Simkhai. “Nobody in the gay market has the scale and capacity to offer this kind of advertising format. claim.

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According to Simkhai, the company doesn’t “talk about dollar figures”, but in the 12 months to October, advertising revenue grew 118% compared to last year, and now advertising accounts for 25% of total revenue.

A Grindr Xtra subscription, which allows users to remove ads, constitutes the remainder of Grindr income. He added that Grindr is the highest-grossing paid social networking app on iTunes. This will help people guess how successful the company is making money to date, he added.

future money-making opportunities

However, ads and subscriptions may not be Grindr’s only revenue stream in the future. Simkhai knows all too well the value of APIs and data that can be licensed to other companies.

“The data API allows you to share some, but not all. We will not disclose any personal information. We are interested in talking to other companies about data, location and opportunities that come from it. That is,” he said.

Simkhai also revealed that Grindr had previously been approached by another company with a potential takeover offer (he didn’t disclose the scale of any of the offers offered on the table) and said, We will definitely open up going forward.

The profile of gay men in business changed when Apple CEO Tim Cook revealed that he was gay in an essay he wrote for BusinessWeek last month. We asked Simkhai, a gay man in business, how the news had affected him.

To think that gay men run the most valuable companies in the world speaks for itself. That is a staggering statement for everyone. It sees no reason to exclude gay men from the business world because you can see them succeed in business, make a lot of money, and add tremendous value…that makes people like me. .Very proud.

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