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China bans boy bands as entertainment industry purge continues – the Aabbanibi

China’s ongoing crackdown on the country’s entertainment industry increased a bit on Thursday after the state media regulator called for a boycott of “sissy” boy bands and effeminate men on television, an end to reality TV. talent pool and banning vulgar influencers from social media among a group of people. Raft of other measures.

The National Radio and Television Administration, China’s broadcasting regulator, released an eight-point regulation plan for the entertainment industry that calls for a total cleanup of the sector, both in front of and behind the camera, as Beijing continues to reshape life. cultural.

Among the key points that were published in the South China Morning Post, the media regulator says that media companies should boycott “immoral” and “overly entertaining” stars, as well as “fag idols” who go against “correct beauty standards.”

“Sissy idols” is a direct reference to the boy bands that are very popular in China. Acts like TFBoys, Uniq, Super Junior-M, and Exo-M have long come under fire for wearing makeup and focusing on haute couture rather than what the state considers traditional male interests. The new regulations have now codified existing criticisms.

The regulator is also calling for a boycott of stars who flaunt their wealth online or on social media, a ban on people who trade in entertainment gossip, as well as “vulgar” social media influencers.

For media companies, perhaps the most commercially problematic regulation is that “you cannot show idol selection shows, as well as shows starring children of celebrities,” which would include incredibly popular talent reality shows, known locally as “entertainment shows.” idol survival “, as like Idol Producer, Youth with you and Produces 101 China.

In addition to attracting tens of millions of viewers, these idol survival shows regularly “break the internet” in China, with billions of clips, posts and content being posted on social media when broadcast.

In addition to banning screen idols and talent shows that it deems unacceptable, the regulator is seeking professional commentators from the entertainment industry to call on the stars and “insist on the correct political direction and values, criticize false, ugly values and wicked. “

Other regulations include banning excessively high payments, encouraging celebrities to do charity work, and further penalties for bogus contracts and tax evasion.

It’s still too early to know the business ramifications of the regulations, but as with government scrutiny of the tech and gaming sectors, the bottom line of media companies is sure to take a hit and there are hundreds of billions at stake. . Global accounting firm PwC estimate that “the total revenue of China’s entertainment and media industry in 2021 will be about $ 358.6 billion and will reach about $ 436.8 billion by 2025.”

Beijing’s purge of the entertainment industry has intensified in recent months following a series of celebrity-led scandals. In August, Canadian Chinese rapper Kris Wu, arguably one of the country’s most famous and ubiquitous artists until recently, was arrested on suspicion of rape that followed an accusation that the singer had sex with a 17-year-old while she was drunk and attracted young women to have sex.

Actress Zheng Shuang was recently fined $ 46 million for tax evasion and actor Zhang Zhehan was banned and removed from the internet after photos of him surfaced at Japan’s controversial Yasukuni shrine to those killed in the war.

In particular, billionaire actress Zhao Wei was abruptly removed from the internet in China. All mentions of Zhao on Chinese social media platforms like Weibo were removed, her name was removed from movie and TV show credits, and all content featuring her, including movies, television, chat show appearances, and more, it was removed from the main stream. sites like Tencent Video and iQiyi.

All discussions about Zhao on social media were also censored. No official explanation was given for Zhao’s blacklisting and last week the star denied having fled to France.

The eight-point plan of the National Radio and Television Administration, published in the SCMP:

1. Boycott illegal or immoral staff. When selecting artists and guests, radio, television and Internet platforms must not employ people who have an incorrect political position, who violate laws and regulations, or who speak or behave against public order and morals.

2. Boycott the “exclusive traffic” rules. Idol selection shows, as well as shows starring children of celebrities, cannot be shown. The shows must strictly control voting, they cannot induce and encourage fans to buy or purchase memberships to vote for their idols.

3. Boycott an overly entertaining trend, promote traditional culture, set correct beauty standards, boycott “fag idols”, boycott daunting wealth, gossip or vulgar internet celebrities.

4. Boycott high wages in the entertainment industry. Strictly regulate guest pay, encourage celebrities to participate in charity shows, punish bogus contracts and tax evasion.

5. Regulate show business personnel. Enforce licensing of television presenters, provide professional and moral training. Animators should not use their profession and fame for profit.

6. Promote professional commentary in the entertainment industry, insist on correct political values ​​and direction, criticize false, ugly and evil values.

7. Entertainment associations should provide more training and establish industry regulatory mechanisms, as well as criticize bad examples.

8. Regulators must be more responsible, listen to people and respond to their concerns, fill the public space with positive and conventional spectacles.

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